the podcast on
Tourism organisations from across the North Island are teaming up to shine a light on its tourism offerings.
Fifteen operators including T膩taki Auckland Unlimited, Rotorua NZ and Northland Inc have signed a Memorandum of Understanding.
It aims to generate interest from key tourism markets particularly Australia, North America and China.
Northland Inc Head of Destination Tania Burt told Ryan Bridge tourists fly into Auckland and then head straight to the South Island.
She says only 20-30% of their region's visitors are international, hence the need to work together.
LISTEN ABOVE
Take your Radio, Podcasts and Music with you
Get the iHeart App
Get more of the radio, music and podcasts you love with the FREE iHeartRadio app. Scan the QR code to download now.
Download from the app stores
Stream unlimited music, thousands of radio stations and podcasts all in one app. iHeartRadio is easy to use and all FREE
